Studio and agency hybrid for immersive, interactive & experiential work
by NEMA ADEL
A studio and agency hybrid merging physical light with digital precision. Immersive installations and projection for global stages, brand campaigns across culture and commerce, and high-performance web and games. We handle creative at scale: video production, graphic creation, 3D and real-time.
Practice
Activations, campaigns, content and live media for global brands and broadcasters. Click any reel to play.
Channel 7
Jaeger-LeCoultre
Fitbit by Google
Original Series
Practice
Site-specific / Architectural
Large-scale projection systems, reactive LED environments and cinematic visual design. Site-specific installations, brand activations and cultural experiences that blur light, narrative and architecture.
Audience-reactive / AI-augmented
Interactive tools and generative systems that respond to people, data and environments. AI-enhanced visuals, motion-reactive content and browser-based experiences built with ComfyUI, SAM2 and custom pipelines.
New Practice
A studio and agency hybrid: brand strategy, audience growth, game and product development, and high-performance web. One team, one system, scaled up on demand so the story, the community and the product all compound.
Premium tournaments for indie trading card games, run inside Discord.
Fate League is where indie TCG communities actually compete. Players sign in, register solo or as a team, and play scheduled tournaments for games like Chrono CCG, all orchestrated through Discord where their community already lives.
The platform handles the unglamorous half automatically: registration and team caps, bracket generation, round timers, score reporting, global rankings and player profiles. Publishers get a recurring competitive calendar that turns casual buyers into a returning audience.
Designed and built end to end by Darkcinema: brand and identity, product design, the web app, the Discord layer and broadcast-ready match overlays for streams.
Our offshoot for game development, web development and brand creative.
Kindred is the Darkcinema offshoot that ships product: bespoke game development, web platforms and full brand creative. We build our own original games in-house while running client work through the same pipeline of art, design, 3D, Unreal Engine and front to back end engineering.
Client example: EPPRO, a national audio visual hire and production company, where we handled brand creative and the web platform end to end. Alongside client builds, our own game titles are in active development.
Brand identity and social-first growth for a skate culture label.
Built to 200K+ followers on Instagram, with individual videos crossing 20 million views. A content engine tuned to the platform's native rhythm: short-form edits, drop campaigns and community programming that compound week over week.
Ongoing creative direction across feed, reels and campaign rollouts, with a roadmap toward a full commerce surface on the web.
Inside
A studio and agency hybrid. A core team that expands on demand to match the scale of the work. Specialists across art, design, 3D, Unreal Engine, interactive installation, projection mapping, game and full-stack web.
Nema leads creative direction; the crew flexes per brief. That means we can take a single installation or run creative at scale: video production, graphic creation, campaign rollouts and content volume, without a fluff layer. Every hand on a project ships something.
Disciplines on tap
Press
Final
Frequently asked, occasionally improvised. If your question isn't here, write directly.
Immersive installations, projection mapping, live event visuals, brand campaigns, and digital products. As a studio and agency hybrid we also run creative at scale: video production, graphic creation and content volume across a campaign.
A core studio led by Nema, expanded on demand to match the scale of each project. We pull in trusted specialists across art, 3D, Unreal, engineering and projection so every project ships with the right hands, not a generic crew.
Yes. We're often in from the pitch, shaping creative strategy, visual language and the technical approach before anything is built. That early involvement is usually where the work earns its difference.
Brand sites, product surfaces, games and digital platforms. Two current lines: Fate League, a tournament platform that runs premium competitive seasons for indie trading card games inside Discord, and Kindred Studio, our offshoot for game development, web development and brand creative, with clients like EPPRO alongside our own bespoke game titles.
We build responsive, generative systems using ComfyUI, Meta SAM2, Unreal Engine and custom pipelines. The aim is always live, emotionally tuned experiences, not novelty for its own sake.
Based in Sydney, working globally. We've delivered installations and campaigns across Australia, Asia, Europe and the US, and we travel for the right project.
A short call. Send a brief, a deadline, or even a vague idea. We'll come back with scope, a team shape, and a fair price within a few days.
