Studio for immersive, interactive & experiential work
by NEMA ADEL
A multidisciplinary studio merging physical light with digital precision. Immersive installations and projection for global stages, brand campaigns across culture and commerce, and high-performance web for the platforms that come next.
Practice
Activations, campaigns, content and live media for global brands and broadcasters. Click any reel to play.
Channel 7
Jaeger-LeCoultre
Fitbit by Google
Original Series
Practice
Site-specific / Architectural
Large-scale projection systems, reactive LED environments and cinematic visual design. Site-specific installations, brand activations and cultural experiences that blur light, narrative and architecture.
Audience-reactive / AI-augmented
Interactive tools and generative systems that respond to people, data and environments. AI-enhanced visuals, motion-reactive content and browser-based experiences built with ComfyUI, SAM2 and custom pipelines.
New Practice
We treat the web like an installation: performance, motion and intent first. Digital products for cultural communities and care-led brands.
Tournaments and audience-building for Discord-native communities.
A Discord-first competitive platform that automates bracket orchestration, scores and event scheduling, with member dashboards and broadcast-ready match overlays.
Designed and built end-to-end by the Darkcinema product team: visual identity, product surface, and live infrastructure for tournaments at scale.
Web design for health and care services.
Kindred is our practice line for clinicians, allied health and care providers. Accessibility-first, evidence-led pages that turn complex services into clear, trustworthy patient journeys.
Identity, IA, design system and build, with a measurement layer for booking and intake.
Inside
A core team that expands on demand to match the scale of the work. Specialists across art, design, 3D, Unreal Engine, interactive installation, projection mapping and full-stack web.
Nema leads creative direction; the crew flexes per brief. No fluff layer. Every hand on a project ships something.
Disciplines on tap
Press
Final
Frequently asked, occasionally improvised. If your question isn't here, write directly.
Immersive installations, projection mapping, live event visuals, brand campaigns, and digital products. If it sits between physical space and a screen, it's our lane.
A core studio led by Nema, expanded on demand to match the scale of each project. We pull in trusted specialists across art, 3D, Unreal, engineering and projection so every project ships with the right hands, not a generic crew.
Yes. We're often in from the pitch, shaping creative strategy, visual language and the technical approach before anything is built. That early involvement is usually where the work earns its difference.
Brand sites, product surfaces, and digital platforms. Two current lines: Fate League, a Discord-native tournament platform, and Kindred Studio, our web practice for health and care services.
We build responsive, generative systems using ComfyUI, Meta SAM2, Unreal Engine and custom pipelines. The aim is always live, emotionally tuned experiences, not novelty for its own sake.
Based in Sydney, working globally. We've delivered installations and campaigns across Australia, Asia, Europe and the US, and we travel for the right project.
A short call. Send a brief, a deadline, or even a vague idea. We'll come back with scope, a team shape, and a fair price within a few days.